From: Search Engine google
Like: nice designs, many choices
Dislike: want more products and details (see suggestions)

Suggestions:
Based on the descriptions, it seemed like iStyles sold other products besides cases/sleeves/skins. It would be nice to have such products available; it's annoying to have to buy from many different sources. Or perhaps you can extend to resellers such as Amazon.
I would also like to see a demo/graphics of how skins are applied to get a better idea of what exactly the skin is.