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	QR Code - What is that square pattern on your product?

Solution

The square pattern that you see on our products is a QR code. QR codes are 2D bar codes that store data in a two dimensional space and were created by Japanese corporation Denso-Wave in 1994. QR codes are commonly used in Japan and its usage is starting to catch on in other parts of the world as mobile phones companies such as Nokia pre-bundle readers on their mobile phones.

We use QR codes on our products so that customers can connect to the online product page directly on their mobile phones in retail stores. With a single scan, customers can now view photos of the product, photos of how the product looks like on the device, read more about the product, view similar products and read reviews by other customers.

If you have a Nokia N93, N93i, N95 or E90, you will find the Nokia barcode reader pre-installed on your device - just whip out your phone and scan!

If you have a camera phone, one of the following software will work and you'll be scanning codes in no time.

Kaywa reader, by Kaywa / 3GVision
Install via mobile browser: http://reader.kaywa.com
or download to a computer and transfer it to your mobile device from reader.kaywa.com

I-nigma reader, by 3GVision
Install via mobile browser: http://www.i-nigma.mobi
or download to a computer and transfer it to your mobile device from www.i-nigma.com

Glass reader, by Active Print(HP) / Gavitec AG-mobile digit
Install via mobile browser: http://activeprint.org/g
or download to a computer and transfer it to your mobile device from www.activeprint.org/download.html

UpCode reader, by UPC
Install via mobile browser: http://www.upcode.fi
or download to a computer and transfer it to your mobile device from www.upc.fi/en/upcode/instructions/download

Semacode reader, by Semacode
Install via mobile browser: http://semacode.org/ota
or download to a computer and transfer it to your mobile device from semacode.org/software/

"QR code" is a trademark of Denso Wave, inc.
Note: Mobile data charges may apply, depending on your mobile contract.

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30 Sep 2007 05:35 PM

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